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One day, he called his brother to talk over their business plans and proposed a novel idea: Instead of opening another Colorado craft brewery in an already saturated marketplace, why not take a chance on hard seltzers?With the growing popularity of nationally distributed brands like Bon & Viv, White Claw and Truly, why not create a local, craft alternative?“It’s a really approachable beverage,” says Katie Hill, a spokeswoman for Boulder’s Upslope Brewing Company, which launched Spiked Snowmelt hard seltzer in May. It has different applications, whether you’re drinking it after mowing the lawn or after hiking a 14er, all the way to a fun Friday night with a splash of gin.” It’s also incredibly popular. “Innovation has been a major fiber since the beginning, so stepping into a brand new category was exciting for Upslope,” said Hill. Meredith collects data to deliver the best content, services, and personalized digital ads.
Hard seltzers also make it easy to experiment with different flavors; you’ll find seltzers that incorporate flavors like watermelon, lime, grapefruit, ginger, juniper and even hops.
you can go on a hike, go kayaking, go golfing and feel better the whole time you’re doing it.” Other Colorado beermakers are also jumping into the world of hard seltzers, offering them on tap and in stores alongside their typical beer selection.
You can now find hard seltzers, which typically contain around 100 calories, between 4 and 5 percent alcohol by volume and a very low amount of sugar and carbs, made by Oskar Blues, Denver Beer Co., Epic Brewing, Upslope, Verboten and other craft breweries around the state.
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